General Trade Distribution-Multi Mix Strategy for Growth The decision We take about any distribution channel whether it Direct, Indirect will affect to our pricing, our products, our relationships with our intermediaries and our customers. There are E-Commerce channels who are stepping towards offline channels with innovative approach. Even competition going aggressive to tap the expansion through different strategy. Now General trade getting impacted – Trade should have Plan for different strategy for the expansion like Middle range Priced product for low spending areas, margin, manpower, marketing etc. Companies having good control and strategy at Tier-I but expansion & focus is lesser in Tier-II & Tier-III areas , where business can be planed with some different strategy to cater them the market. Below are are the Multi Mix Strategy for growth of General Trade- FMCD focused : Experience Center at Remote area to showcase brands for Entire Portfolio with Dire
