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General Trade Distribution-Multi Mix Strategy for Growth The decision We take about any distribution channel whether it Direct, Indirect will affect to our pricing, our products, our relationships with our intermediaries and our customers. There are E-Commerce channels who are stepping towards offline channels with innovative approach. Even competition going aggressive to tap the expansion through different strategy. Now General trade getting impacted – Trade should have Plan for different strategy for the expansion like Middle range Priced product for low spending areas, margin, manpower, marketing etc. Companies having good control and strategy at Tier-I but expansion & focus is lesser in Tier-II & Tier-III areas , where business can be planed with some different strategy to cater them the market. Below are are the Multi Mix Strategy for growth of General Trade- FMCD focused :      Experience Center at Remote area to showcase brands for Entire Portfolio with Dire
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How Can We Improve Distributor Network

How can we improve Distributor network A set distribution network does a lot to take your company to new heights. A strong Distribution network works almost like automation, wherein you manufacture the product, and if the distribution is strong, the product reaches the end customers very fast. Setting up a distribution network involves meeting dealers and distributors and signing up a deal with them. But how do you design a high performing distribution network? ü   Keep track of channel dealers:  By keeping track of your distribution channel and your channel dealers, you can clearly see which areas need improvement, which areas could still expand and which areas you might have to abandon . You would come to know where you need more channel dealers. In case you have to abandon an area, get ready to open a new area so as to enhance your existing distribution network further; just so you are able to mitigate the losses you would have incurred. ü   Inventory management and tracking : Me

Preparation Before the Sales interview

Preparation Before the Sales interview Many time Interviews require much research and planning , Interviewer check background and future prospect because you are going to become the asset for the company . Generally, you   should prepare these following for interview. Ø   Choose your outfit with professional combination before getting plenty sleep avoid alcohol and take healthy food.   Ø   Prepare about company details and information like balance sheet, products , offices and employees.   Ø   Prepare about the common questions and their answers: Tell me something about yourself ? and about family ,strength , experience ,why do you want to leave your present company? why should we hire you?   Ø   Prepare about your CV’s(date and accomplishment)   and also check error , to overcome difficult questions and detailing.     Ø   Take you belongings exam certificates, awards ,photo id, pen note pad, and interview invitation.   Ø   Prepare about appli

Easy steps to check PF balance online in 2 minutes

Easy steps to check PF balance online in 2 minutes EPFO   launched a facility to enable its over 5 crore subscribers view their updated accounts online on real time basis without waiting for their annual PF account slips. We did a quick check how the facility works and whether it really does or is it ending up with an error-on-page message. And the result was satisfactory. Four of us attempted finding out the details, and three received the balance in less than 5 minutes via SMS. Here are five simple steps to can check your EPF account balance. : Keep your EPFO account number handy. It is mentioned on your salary slip. : Click the link Check Your EPF balance on the EPFO website, http://www.epfindia.gov.in/. : Select the state where your PF office is situated. : Select the appropriate EPFO regional office. Knowing this is no rocket science. Your PF number is an alpha-numeric number and the first two letters stand for regional office. For instance, if the your PF

Distribution Overview and Consumer Insights on General Trade

                                       Distribution   Distribution channels are pathways along which products travel from producers and manufacturers to ultimate consumers. They are routes along which products, information, and finance flow. While some manufacturers deal directly with their customers, most manufacturers use a distribution channel to take products to consumers. Considerable thought, effort, and investment are required to create and maintain a distribution channel. Channel margins and the expense of sales efforts in managing channels can form substantial proportion of total marketing costs. An effective channel can be a source of strategic advantage for companies. Channel design and channel management are therefore important elements in a company’s competitiveness . Channels are also important from a public policy perspective since they employ a large number of people and are critical to the unhindered availability of food items and other products to customers

Ways to Increase Brain Power

Ways to Increase Brain Power:- Meditate: the #1 brain exercise! Stress clouds your thinking, so relieve stress with meditation. It’s easy! Put on your headphones, press PLAY on your M editation music download, and let the technology put you in a meditative state. Work on being ambidextrous. Brush your hair, write, use the mouse and eat/drink with the “wrong” hand. When something is broken, find creative repair solutions using common objects. Make do with what you have; make repairs with odd items and ingenuity. Learn to convincingly argue every side of an argument. Write with the wrong hand. Write backwards with both. Read upside down (the text, not you). Hydrate. Water enhances the brain’s electrochemical activity – dehydration slows it! Change your perspective. Turn the pictures in your home upside down for a while. Doodle and draw visual solutions to problems instead of using

Monsoon Impact - Economy and Markets

                                                          Monsoon  Impact                                                           ! Up and Down !  "Remember a sizeable portion of India's population resides in the villages and companies across sectors have headed to rural areas in the last few years. Obviously, if monsoons are weak, farm incomes will come down, impacting purchasing power of consumers in rural areas," Dhoot said. -- India is largely self-sufficient in major foodgrains such as rice and wheat, but drought can send the country to international markets, as in 2009 when India had to import sugar, sending global prices to record highs and pushing up inflation. -- Ample monsoon rains lift domestic demand, as higher farm output increases the incomes of rural people, who make up about two-thirds of India's population of 1.2+ billion . -- Higher demand for goods and services can boost economic growth. Also, inflation could ease because a better suppl