General Trade Distribution-Multi Mix Strategy for Growth The decision We take about any distribution channel whether it Direct, Indirect will affect to our pricing, our products, our relationships with our intermediaries and our customers. There are E-Commerce channels who are stepping towards offline channels with innovative approach. Even competition going aggressive to tap the expansion through different strategy. Now General trade getting impacted – Trade should have Plan for different strategy for the expansion like Middle range Priced product for low spending areas, margin, manpower, marketing etc. Companies having good control and strategy at Tier-I but expansion & focus is lesser in Tier-II & Tier-III areas , where business can be planed with some different strategy to cater them the market. Below are are the Multi Mix Strategy for growth of General Trade- FMCD focused : Experience Center at Remote area to showcase brands for Entire Portfolio with Dire
How can we improve Distributor network A set distribution network does a lot to take your company to new heights. A strong Distribution network works almost like automation, wherein you manufacture the product, and if the distribution is strong, the product reaches the end customers very fast. Setting up a distribution network involves meeting dealers and distributors and signing up a deal with them. But how do you design a high performing distribution network? ü Keep track of channel dealers: By keeping track of your distribution channel and your channel dealers, you can clearly see which areas need improvement, which areas could still expand and which areas you might have to abandon . You would come to know where you need more channel dealers. In case you have to abandon an area, get ready to open a new area so as to enhance your existing distribution network further; just so you are able to mitigate the losses you would have incurred. ü Inventory management and tracking : Me